I was a digital content writer and content strategist at InVision, a SaaS company striving to become the “operating system for design”. InVision offers both products and services to the design community while also placing a focus on the people and practices that accompany a strong corporate design practice.
During my time at InVision, I was responsible for crafting compelling, audience-specific copy & content for a wide range of mediums, including (but not limited to) event announcements, blog posts, longform and how-to articles, company announcements, & the infamous “Clark from InVision” weekly email digests. I also provided editing insight & expertise for content across a wide range of mediums while striving to maintain a confident yet humble voice and tone. I played an integral role in redesigning and relaunching the blog (Inside Design), our two Medium publications, and our weekly digest.
I spent a year as the Marketing Director at UX Booth, a publication by and for the user experience community. Our readership consists mostly of beginning-to-intermediate user experience and interaction designers, but we aim to serve anyone who is interested in making the web a better place.
My main responsibilities were to grow our newsletter subscriber list and increase our page views through rapid iteration and experimentation. I also managed our social media strategy and community building efforts.
I spent a year as the blog editor at Piktochart, a SaaS tool for designing infographics and telling visual stories. As the blog editor, I was responsible for content creation and curation that served to guide and inspire our users.
I managed the content strategy including writing and maintaining our style guide, creating and refining processes for content creation and cross-team collaboration, and using user research and data to make informed decisions about messaging and content.
I also handled email outreach, data tracking for the blog and other content, and content experiments to improve product signup conversions and email list registration. I worked with our front-end, design, and UI/UX teams on multiple projects to improve the user experience in the product and on the site itself.
I organized and styled Elizabeth Ulrich Design in order to ease navigation for the user as well as facilitate ease of content publication for the client. The information architecture is designed to be easy to use and simple to understand. I've also consulted with the owner/stylist regarding marketing via print and social media, which has resulted in opportunities for her to work with higher-end clients.
The design of Rob Fanguy Photography attempts to convert more users into customers by showcasing beautiful content and concise copy. The site's organization intends to help the potential client get the information they need in a few clicks as possible. The owner/ photographer and I have worked together for the past three years to improve his social media presence.
I worked with Mridu at Life is Organized to help build her mailing list, increase conversions, and streamline the UX on her site.
My content strategy work for Simon & Ruby involved completely redesigning the vendor application process, restructuring the FAQ for consistent style and voice, and providing a comprehensive social media plan to increase sales of the Fall/Winter 2015 line of products. Additional changes, including a re-design of the press page and use of search-optimized copy site-wide, is scheduled for early 2016.
When I was approached about creating a site for The Ember Circle, my first thoughts were to make it simple and easy-to-understand. Through consultations with the client, I designed a site that showcases the work of both of the co-founders while making the goals of the retreat clear and concise.
I've been editing and proofreading for Swizec since the summer of 2015. My main responsibilities have been editing his blog posts, newsletters, and books for content and clarity along with managing his site's IA and overall content strategy.